British Telecom? Bad Phorm!
I am a BT broadband subscriber. At the end of my 12 month contract, I will no longer be a BT broadband subscriber. The reason is as follows:
British Telecom along with the two other largest Internet Service Providers in the UK have decided to sign a deal with a company called Phorm. Phorm is a company that was previously known as 121 Media and developed adware programs that installed themselves without user knowledge onto computers and then presented users with unwanted pop-up boxes every two minutes.
Phorm’s latest enterprise is profiling participating ISP’s customer web traffic and then displaying adverts based on your browsing habits. The idea is that if you Google “shoes in leicester” and then visit a Phorm enabled website, you will see adverts focused around your search terms i.e. shoe shops in Leicester. BT, Virgin Media and the Carphone Warehouse plan to deploy this system under the name Webwise
While I can see the potential in the system, the way it will be deployed and what it can see worries me. Phorm effectively see all web browsing traffic from your PC unless you turn the system off through the use of an opt-out cookie in your web-browser. The problem here is that if you delete this cookie by clearing your internet temporary folders, you are automagically opted back in – the system is “opt-out” rather than opt-in. Phorm will also have visibilty of any web forms you submit to the Internet. Lets say you use hotmail. Although the initial login takes place over HTTPS (an encrypted link that they can’t see), Hotmail switches back to normal HTTP once you are logged in so any email you send will be readable by the Phorm system.
There are many technical authorities in the UK that deem BT and Phorms actions as illegal because it constitutes the unlawful interception of data. This will undoubtably be a matter for debate over many months to come. I won’t be a BT customer long enough to find out what the final decision will be. I hope others follow suit.
There are many websites on the the Internet following BT and Phorms exploits including an online petition at Number 10:
- Online Petition to stop Phorm
- Bad Phorm: Great website for the latest news on Phorm
- Phorm Discussions on BT Forums